Results-driven sales leader with expertise in the CPG and beverage industries, known for optimizing budgets, leading cross-functional teams, and driving market growth. I was successfully promoted at PepsiCo, excelling in key account management, labor optimization, and frontline leadership. Combines a data-driven approach with strong client relationship skills to enhance operational efficiency and profitability.
Reno, Nevada
Merchandising Manager
2023-2024
Promoted by the Rockies Market Director to manage 35 employees across a 24,000-square-mile territory in Eastern California and Northern Nevada, I oversaw the merchandising of over 4 million cases annually across 155 accounts with a $1.2 million labor budget, the largest in the Reno facility. Collaborating with Key Account Managers, District Managers, and Corporate Retail Buyers, I optimized merchandising strategies to drive share growth and profitability across 20+ Pepsi portfolio brands. By restructuring sales and merchandising schedules, I enhanced efficiency to accommodate a 1 million+ case increase from Gatorade and Propel becoming PepsiCo DSD, reducing labor cost per unit from $0.35 to $0.28. I consistently tracked P&L to control labor expenditures within budgeted parameters and contributed to Reno being ranked among the top 15 facilities for volume and labor spend efficiency across PepsiCo's Western Division. Key accounts under my management included Walmart, Kroger, Raley’s, Target, WINCO, and SaveMart Companies.
Key Responsibilities and Accomplishments
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Promoted by the Rockies Market Director to oversee up to 35 employees across a 24,000 square-mile territory (Eastern California and Northern Nevada)
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Oversaw Merchandising for over 4 million cases across 155 acounts
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One of the largest in the Reno Facility
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Lowered labor cost per unit from $.35 to $.28 by minimizing the number of merchandisers and sales reps required to achieve maximum volume increase.
Salt Lake City, Utah
Sales Management Associate
2022-2023
Promoted to PepsiCo full-time after graduation to join its Rotational Management Training Program for Frontline Leadership. In this role, I partnered with the Sales District Leader to analyze data and develop sales programs for Key Accounts, achieving 10-20% sales volume growth in Bubly and Pepsi Zero. Leveraging out-of-stock (OOS) reports, I identified improvements for Walmart across the Salt Lake City region and trained frontline representatives to address these gaps. I collaborated with food service representatives to secure an exclusive 5-year Pepsi contract with a local restaurant chain in Northern Utah. As a member of the Rockies Market Frontline Job Expectations Committee, selected by the Market Director, I contributed to redefining job requirements for over 1,000 frontline associates across six states. Additionally, I hosted the 2023 Pepsi Rockies Market AOP event, engaging teams from seven facilities across six states. Key accounts included Walmart and Kroger.
Key Responsibilities and Accomplishments
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Sales Program Development and Execution
Partnered with the Sales District Leader to analyze data and create sales programs for Key Accounts, resulting in a 10-20% sales volume growth in Bubly and Pepsi Zero.
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Operational Improvements
Leveraged out-of-stock (OOS) reports to identify gaps at Walmart across the Salt Lake City region, training frontline representatives to address these challenges effectively.
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Strategic Contract Negotiation
Collaborated with food service representatives to secure an exclusive 5-year Pepsi contract with a local restaurant chain, strengthening PepsiCo’s presence in Northern Utah.
Albuquerque, New Mexico
Sales Management Internship
2021
As a PepsiCo intern, I focused on learning the company's operating procedures, executing volume growth strategies, and developing frontline leadership skills. Managing 25 accounts in the small-format sector, I achieved a 22% volume increase in a low-share market. Collaborating with Sales District Leaders and Unit General Managers, I executed promotions, optimized operations, and addressed challenges within the pathway to the consumer. Key accounts included Walmart, Kroger, Dollar General, and Dollar Tree.
